How to market a software development company in 2019?
The marketing for just established development companies is a big challenge. There are a lot of things to consider before doing marketing. Indeed, business owners of such companies are constantly looking for clients, investors, and developers (and other human resources). Having useful contacts are something essential in this business. But what if you’ve just established your web development company? Consider three important elements in the following article.
Top suggestions from DataMix experience
Network with other web development and/or design companies! This is extremely important. Do not underestimate the power of personal contacts even in this industry. Try to find all possible IT companies around your scope of interest to build a partnership. The cooperation between young IT companies can be based on contacts and projects exchange. It means making outstaff or outsource win-win deals.
Just keep in mind that you both are looking for ways to establish a reputation on the market and cover some operational expenses. So, partnering with your future competitors in the early stages is a good idea. In summary, marketing of web development company shall begin with networking around the market.
Be present on social media and be transparent! If your IT company just started then telling everyone and everywhere about its presence is the best strategy you might think of. It is recommended by IT consultancy companies to actively focus on social networks. You should want to publish there your team news and content which will convince people from other continents to partner with you.
In such a way you’re “selling” your brand to the potential consumers around social networks. Moreover, Social networks are a very beneficial sales channel, if you have a decent offer. After all, it will bring you useful contacts and orders.
Always invest in your digital strategy…
In the beginning, marketing requires three things: money, money, and money again! Yet it sounds sadly for business owners but investing in marketing is a fundamental step. There is no free way to promote a young company. All exceptions only prove the existence of this rule. Investing in marketing is essential.
For example, best offshore development centers hire digital markets, sales agents, and buy ads to promote their services worldwide. It will take some time before your investment in marketing will turn back. But the dedicated approach in building your company’s brand, correct sales strategy, and a good offer will bring new clients!
Finally, there is no universal approach for marketing your web or software development company. But networking with people, building a transparent brand and investing in marketing will make the results you are looking for.
Check out more blog publications:
- How to find the right web development company for your next project?
- Marketing tips for IT companies in 2019
- How IT companies in Ukraine help those who need it
- TOP-3 Networking tips from digital marketing companies
- Basic website audit to improve the digital side of your business: recommended by digital marketing companies